New visual identity for Waldo Trommler Paints (WTP), a small Finnish company entering the U.S. market. “We don’t just need – we must! stand out” – this phrase has become the basis at work on the new brand identity. The designs represent WPT's core values: friendliness, quality and innovation. The result - some of the most friendly and remarkable brand of paints on the shelf. Every design is a bright and memorable combination of colors and objects that form the brand.